Alumni-led PR agency selected to promote Alzheimer’s Cornerstone Campaign

A public relations team power-packed with Chapman University alumni and professors has been chosen by Alzheimer’s Association, Orange County to lead a major new marketing and fundraising campaign.

, an integrated branding, marketing, and public relations agency founded by Rebecca Hall ’96, was selected to promote the association’s recently announced Cornerstone Campaign. The campaign aims to raise $10 million to expand available services for families affected by the disease, maximize awareness of the organization’s helpline and
ALZ.ORG website
, oversee co-branding relationships with the Los Angeles Angels of Anaheim and Anaheim Ducks, and increase sign-ups for the Walk to End Alzheimer’s events.

Other Chapman staff at Idea Hall working on the account are Megan Barry (MBA ’11), Nicole Inal ’11, Sarah Van Zanten ’11 and adjunct faculty members Chris Perez and Daniel Rhodes.

Idea Hall offers strategic advertising, design, digital and Internet marketing, social media, event marketing and media relations services.

Dawn Bonker

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