Dawn Bonker
Chapman University students competing in the 2014 Bateman Case Study Competition market their client’s product at The Great Park in Irvine. Pictured, from left, are Jenny Grich, Isabel Lluch, Danielle Luchetta, Kiersten Krog and Vaughn Ryan.
If you’ve heard someone around Chapman University talking about their new phone application called
Popmoney
, chances are it’s thanks to an energetic student public relations team that’s been working hard to market the company.
A team of five students is raising awareness of the person-to-person payment service as part of the Bateman Case Study Competition, a national contest that challenges students to create and implement a full public relations campaign for a real-world client. Since Feb. 1 the team has been spreading the word about Popmoney through a variety of events.
Among the highlights was a one-day partnership with
The Great Park
in Irvine, where they gained permission to display the bright orange Popmoney logo on a replica of the park’s iconic orange
balloon
. The students also worked with the food truck vendors at the park’s farmers’ market so that they could treat people who signed up for Popmoney to food vouchers and discounts.
The service is particularly handy for a group of roommates to pay rent without a handful of checks or cash. So the team leveraged that angle with the
Panthers Pay Your Bills
Facebook page, where in exchange for signing up for Popmoney and offering up a quirky roommate story, students are entered in a drawing for $50.
The Bateman competition offers a unique opportunity to put classroom theory to the test, says team member Jennifer Grich ’15.
“We have to implement the plan, so we’re taking it to the next level,” Grich says.
Their goal was to obtain 100 new customers for their client, which they have exceeded, but they continue to add new customers through the Facebook page, Grich says.
Also on the team are Isabel Lluch ’15, Danielle Luchetta ’15, Kiersten Krog ’16 and Vaughn Ryan ’16.
The Bateman Case Study Competition is a national program of the Public Relations Student Society of America (PRSSA), which partners with a company for the contest. Teams have from November to January to create their plans and February to implement them. A final report chronicling the team’s efforts goes to PRSSA for judging and a chance at being one of three finalists who will present at the national conference in a contest for the top $2,500 prize.
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