Brand 101: Key Elements to the Chapman Brand

Each member of the Chapman community is a brand ambassador. Whether you’re a student, staff, faculty or alumni, the Chapman brand starts with you!  By presenting our brand consistently through all forms of communication, everyone can play a part in showcasing a unified vision of who we are as a university, what we do and why it matters. From the color palette we use to the photographs we tell stories with, each brand element plays a strategic role in helping bring the Chapman identity to life. 

Use these guidelines and templates to incorporate the Chapman brand into your materials.

Logos

The University Master Brand is composed of the window icon and the supporting wordmark. Use it in the following variations: university red with white lines, solid white with red lines, solid black with white lines, or solid white with black lines.

Typography

Futura is Chapman’s primary typeface. If you do not have the Futura font loaded on your computer, you can use variations of Arial to mimic the styles above.

Color Guide

Primary color palette :

• Chapman Red  (HEX: #A50034)
• Panther Black (HEX: #231F20)
• White (HEX: #FFFFFF)

Secondary neutral palette:

• Pillar (HEX: #6E6259)
• Sand (HEX: #DDCBA4)

 Tertiary accent palette:

• Grove (HEX: #00966C)
• Pacific (HEX: #009CA6)

Photography

Our photography style is driven by academics, but also feels lighthearted, confident and natural. Images can be broken down into four categories:

• Portraiture: portrait photos should have an element of authenticity; ensure that these shots feel natural and not staged.
• Slice of life: These images express peer-to-peer collaborations, as well as faculty and student interaction.
• Detailed: These are dynamic images that depict interesting perspectives and serve as a window into our areas of study.
• Campus: Imagery of buildings that highlight notable architecture elements. Include people when possible.

Official Email Signature

When you send an email, your email signature makes an impression. Keep your email signature on-brand and put your best foot forward in all your correspondences. 

First, list your name, title, department and then include Chapman University and the University’s address. Finish your signature with your phone number(s) and Chapman email. 

Here is an example:

Visit the Chapman Brand Guidelines page for the complete brand guide and toolkit.