Join Dodge College of Film and Media Arts Professor Jim Fredrick for a movie trailer lecture, Q&A and book signing for his book, “Opening Weekend: An Insider’s Look at Marketing Hollywood’s Hits and Flops.” With insights from his 35-year career in Hollywood marketing, including campaigns for “The Shawshank Redemption” and “Harry Potter,” Fredrick pulls back the curtain on the hits and flops that shaped the industry.
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